Reese's Peanut Butter Cups are getting a slimmed-down makeover — and fans aren't happy
However, the latest soon-to-be released chocolaty treat is already rubbing candy lovers the wrong way.
The peanut butter cup is famous for its sweet and salty flavor profile, with the tagline "there's no wrong way to eat a Reese's." But, according to a lot of people there is a wrong way to eat a Reese's ... and that's if it's really thin.
On Oct. 25, during a quarterly earnings call, Hershey announced to investors that the company will debut a new product in March 2019: Reese's Thins. The new cups will be 40 percent thinner than regular cups and come in both milk and dark chocolate. The goal is to appeal to people who want to enjoy their favorite sweet with a little "more permissibility," the president of Hershey North America, Michele Buck, said on the call.
Hershey is trying to boost sales by selling Reese's Cups that are 40% thinner than the classics
Hershey is going to start selling a Reese's Cup that is 40% thinner than the original in March 2019.
businessinsider.com
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Others are screaming to the sky for mercy (and maybe a full-sized peanut butter cup).
Dennis Green
✔
@DennisVerde
· Oct 26, 2018
and here I thought the news couldn't get any worsehttps://www.businessinsider.com/hershey-to-debut-reeses-thins-2018-10 …
Hershey is trying to boost sales by selling Reese's Cups that are 40% thinner than the classics
Hershey is going to start selling a Reese's Cup that is 40% thinner than the original in March 2019.
businessinsider.com
Mike Metzler
@MTZLER
*Yells into clouds*
“2019 was supposed to be better!!”
2:32 PM - Oct 26, 2018
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"No one asked for this," one person wrote.
Hershey is trying to boost sales by selling Reese's Cups that are 40% thinner than the classics
Hershey is going to start selling a Reese's Cup that is 40% thinner than the original in March 2019.
businessinsider.com
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So, here's a word of advice to the Reese's fans devout enough to name their kids after the candy: change can be hard, but you'll make it through.
If come spring, you're caught in a candy apocalypse of skinnier cups in the chocolate aisle, just take a deep breath and go in for the original. Or maybe (just maybe!) a thinner cup will still pack as much of a peanut butter-y punch as the original.
It's not like the new Reese's Peanut Butter Cup will be missing its peanut butter. Now that would really be something to complain about.
Joined: 27 Jul 2004 Posts: 18200 Location: Los Angeles, CA
Posted: Mon Oct 29, 2018 6:19 pm Post subject:
Quote:
On Oct. 25, during a quarterly earnings call, Hershey announced to investors that the company will debut a new product in March 2019: Reese's Thins. The new cups will be 40 percent thinner than regular cups and come in both milk and dark chocolate. The goal is to appeal to people who want to enjoy their favorite sweet with a little "more permissibility," the president of Hershey North America, Michele Buck, said on the call.
Is this a new addition to the Reese's product line or a makeover of the classic peanut butter cups? _________________ "Suck it up. Don't be a baby. Do your job." - Kobe Bryant
^Sounds like it is a new addition to the product line, the regular ones will still be available according to this article [LINK 🍫]. Thought they'd be pulling a New Coke -> Classic Coke marketing gimmick.
Joined: 02 May 2005 Posts: 90305 Location: Formerly Known As 24
Posted: Mon Oct 29, 2018 10:13 pm Post subject:
They should just call the original Diabetes, and this one Type Two. _________________ “We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented.” ― Elie Wiesel
Joined: 17 Nov 2007 Posts: 67615 Location: In a world where admitting to not knowing something is considered a great way to learn.
Posted: Tue Oct 30, 2018 8:56 am Post subject:
I stopped buying Reese's. I couldn't eat just 1 I'd finish a bag in a day. That's to much sugar. _________________ Be who you are and say what you feel because those who mind don't matter and those who matter don't mind.
America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves.
Last edited by jodeke on Tue Oct 30, 2018 2:09 pm; edited 1 time in total
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