Kawhi Leonard files trademark application for "What It do Baby"

 
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PostPosted: Mon Oct 28, 2019 3:51 pm    Post subject: Kawhi Leonard files trademark application for "What It do Baby"

https://nba.nbcsports.com/2019/10/28/kawhi-leonard-files-trademark-application-for-what-it-do-baby/

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Kawhi Leonard files trademark application for “What It do Baby”


It all started on Serge Ibaka‘s Instagram.

Ibaka was riding with Kawhi Leonard when he started a video for the site, and when Ibaka turned the camera to Leonard what came out was “What it do baaabyyy.”


M.
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My guys! Kawhi kills me

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That went viral. Now Leonard is trying to capitalize on that, asking to trademark that phrase as well as “City views over interviews.” Both would be targeted for an upcoming clothing line (and used by New Balance, his shoe company). Trademark attorney Josh Gerben has the details.


Josh Gerben
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Kawhi Leonard has filed two new trademark applications:

1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWS

The applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.#kawhi #ClipperNation

My breakdown 👇

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That second phrase plays off the Clippers’ marketing theme this year, which includes phrases such as “grit over glam,” and “squad over self,” clear digs at their Staples Center roommates the Los Angeles Lakers, with LeBron James.

Part of the reason Leonard came to Los Angeles — or at least part of the reason people around him pushed him that way — was specifically for the marketing opportunities. Leonard may be quiet, but he’s not looking to come to Los Angeles and completely avoid the spotlight.
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PayasoLoco
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PostPosted: Tue Oct 29, 2019 6:31 am    Post subject:

He really would have had better marketing opportunities in Tor or as a laker.
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governator
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PostPosted: Tue Oct 29, 2019 6:46 am    Post subject:

if this was LeBron, he would've gotten crucified
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loslakersss
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PostPosted: Tue Oct 29, 2019 7:28 am    Post subject:

Did he write it down in crayon?
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venturalakersfan
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PostPosted: Tue Oct 29, 2019 12:06 pm    Post subject:

PayasoLoco wrote:
He really would have had better marketing opportunities in Tor or as a laker.


Blake Griffin is laughing right now.
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JerryMagicKobe
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PostPosted: Tue Oct 29, 2019 12:19 pm    Post subject:

Who came up with this marketing strategy?
Lavar Ball?
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jonnybravo
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PostPosted: Tue Oct 29, 2019 12:41 pm    Post subject:

venturalakersfan wrote:
PayasoLoco wrote:
He really would have had better marketing opportunities in Tor or as a laker.


Blake Griffin is laughing right now.


What awful logic. Just because Blake was heavily promoted as Clippers, that doesn't mean it wouldn't be WAY moreso than the Lakers.

Btw, how many of Blake's shoes were flying off the shelves?

Foh with this.
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rmonkey
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PostPosted: Tue Oct 29, 2019 1:17 pm    Post subject:

I'd like to file a trademark application for "WTF Kawhi?".
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K2
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PostPosted: Tue Oct 29, 2019 5:21 pm    Post subject:

Read the thread title wrong and now I can't get that part of the theme song from Family Ties out my mind.
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Huey Lewis & The News
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PostPosted: Tue Oct 29, 2019 11:06 pm    Post subject:

K2 wrote:
Read the thread title wrong and now I can't get that part of the theme song from Family Ties out my mind.


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PayasoLoco
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PostPosted: Wed Oct 30, 2019 6:34 am    Post subject:

venturalakersfan wrote:
PayasoLoco wrote:
He really would have had better marketing opportunities in Tor or as a laker.


Blake Griffin is laughing right now.

please dont ever quote me with one of your terrible replies. Thank you
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venturalakersfan
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PostPosted: Wed Oct 30, 2019 11:14 am    Post subject:

jonnybravo wrote:
venturalakersfan wrote:
PayasoLoco wrote:
He really would have had better marketing opportunities in Tor or as a laker.


Blake Griffin is laughing right now.


What awful logic. Just because Blake was heavily promoted as Clippers, that doesn't mean it wouldn't be WAY moreso than the Lakers.

Btw, how many of Blake's shoes were flying off the shelves?

Foh with this.


In a hypothetical world maybe, but Blake used his identity with the Clippers into some national ad campaigns.
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